More about me✨

Hey, I am Ananya (uh-nun-yah)
A Product Designer driven by curiosity, empathy, collaboration, and process, I am a problem-solver who enjoys creating experiences that elicit an emotional response.

My interest in design comes from a curiosity about psychology and human behavior, which shapes how I approach problem-solving and ideation. I’m especially energized by early-stage ideation and collaborating cross-functionally between engineering, research, and product management. I thrive in environments that challenge my thinking and encourage exploration.

Systems thinking
AI-augmented workflow
Storytelling with design
Accessibility-first design
Cross-functional leadership
Design system architecture

My capabilities

The services I offer are meticulously crafted and tailored to cater specifically to your unique needs and requirements.

UI UX Design
Deisgn Thinking
Information Architecture
Design Systems
User Testing
HTML/CSS
Wireframing & Prototyping

My experiences

I have had the pleasure to work with companies across a variety of industries. And I'm always interested in new and exciting adventures.

Jan 2026 - Present

Product Designer L2 at Geminisoft

Remote, usa

Leading UX strategy and design system development for enterprise B2B SaaS products, partnering with product and engineering across full end-to-end delivery.
Reinnovating the deisgn team to get them up to date with new and upcoming design practices and design proccesses.
Jul 2023 - Jan 2026

Product Designer at Elixirr

NEW YORK, USA

Led end-to-end Product design for products across finance, insurance, and mobility, supporting thousands of global users.
Designed an analytics dashboard for AJ Gallagher, improving internal workflows. Reducing task time by 50% and increasing user satisfaction by 35%.
Unified 8 acquired websites for WillScot, driving 30% higher engagement and 25% fewer navigation errors for 85k+ customers through UX research and improved IA.
Redesigned navigation and dashboards for Lincoln Financial’s customer portal, improving discoverability and increasing task efficiency by 40%.
Led UX, UI, and design system work for Actuate Insurance (PIAM) during a rebrand, delivering a scalable, mobile-optimized site that increased engagement by 45%.
Partnered with product and engineering on an AI-powered fleet management app, contributing to a demo that helped secure a partnership with Allstate.
Aug 2021 - May 2023

Master's in Design & Technology

new york, usa

As a design enthusiast, I had the privilege of exploring various design technologies during my tenure at Parsons.
At my time here I studied Machine Learning, Augmented & Virtual Reality, Web Design, Projection Mapping, Critical Computation, Light-Space Design, Game Design, Applied Psych for Design, JavaScript, Python and many more exciting things.
Aug 2019 - Jul 2021

UI UX Designer at Tata Consultancy Services

Pune, India

Microsoft: Designed and customized Microsoft Teams chat and channel experiences for millions of users in hybrid work environments. Delivered enterprise-specific solutions for clients like Nestlé, SBI, and Westpac, resulting in a 35% increase in employee engagement and a 25% improvement in cross-client communication efficiency.
PayPal: Designed a dashboard to streamline workflows for 3k+ employees and led UX auditsacross 50+ screens, identifying gaps that drove a 48% increase in user activity
Walmart: Redesigned an agile project management platform, improving usability for complex tasks like backlogs and reports with an 85% first-attempt information retrieval rate.
JAN 2018 - APR 2018

Experience & Marketing Intern at Adidas

Gurugram, India

Supported the design and execution of in-store experiences and product campaigns forAdidas Originals and Reebok, strengthening brand presence and customer engagement.
See my Resume

Got a hard problem? Let's make it feel easy.

Whether it's a new role, a collaboration, or just a conversation about design — I'm always happy to connect.

Say Hello!